Foundations of Audience Development
And what is the metric for determining whether or not the need/desire you are trying to accomplish is not already fulfilled by the creative who inspired you in the first place?
Great question! Here's another: If it's being fulfilled, who's to say there's not a hunger for more?
It really can go either way. This is why we test!
And what is the metric for determining whether or not the need/desire you are trying to accomplish is not already fulfilled by the creative who inspired you in the first place?
Great question! Here's another: If it's being fulfilled, who's to say there's not a hunger for more?
It really can go either way. This is why we test!